The parent company of international interior design brand Brabantia today announced the acquisition of Spanish brand Lékué. Barcelona-based Lékué offers innovative food enjoyment and on-the-go products. The Dutch multinational wants to accelerate its growth and expand its portfolio through this acquisition. Furthermore, Lékué offers Brabantia synergies in sales and logistics in Southern Europe. Lékué will continue to exist as a brand after the acquisition. As a result, Brabantia will become a company that operates three different complementary brands. Brabantia intends to make further acquisitions in the years ahead in order to accelerate growth.
At present, Lékué's products are sold in 70 countries, with the focus on Southern Europe. Brabantia's strengths will help Lékué grow and expand its position in Northern European markets. By acquiring Lékué Brabantia will be able to use its logistic hub in Southern Europe and this enables the company to accelerate growth in France and Spain.
“I am delighted with this acquisition,” says Tijn van Elderen CEO of Brabantia: “This is our second acquisition and with this step we now have three strong brands that make life a little bit more beautiful, pleasurable and sustainable. The acquisition will also help us achieve our international growth objectives. Lékué offers beautiful food enjoyment products that complement Brabantia's current range. The acquisition is part of our strategy to create an international brand platform in the middle and upper segment of the interior design and household products sector. And we intend to broaden that platform further in the future.”
“I am happy and proud that we are now part of the Brabantia family,” says Rafael Sebastián, CEO of Lékué. “Over more than 100 years Brabantia has built a fine reputation for beautiful and high-quality household products. Lékué started operating in 1980, since when we have expanded our range significantly and also established a strong brand position in Southern Europe. Brabantia's expertise in production and logistics and their strong relationships with dealers and distributors in the sector will help us operate even more effectively in the rest of the world. Brabantia's drive to innovate has led to significant advances in design and sustainability. Those are also areas that Lékué prioritises. So there is a good fit between our strategies and we have reached good agreements.”
Neither of the parties is willing to disclose the financial terms and conditions of the transaction. The two companies will make use of each other’s strengths. CEO Rafael Sebastián will retain day- to-day management control over Lékué.
About Brabantia
Brabantia, known as Van Elderen & Co at the time, started producing milk churns, jugs, sieves and funnels in Aalst in 1919. Over the years, Brabantia has grown into a global interior design brand that is known for its smart and stylish household products. The first pedal bins were made in 1952. The introduction of the iconic Patrice print in 1969 was a further highlight, followed by the famous corkscrew in 1985. Contemporary favourites include the unique Bo Touch Bin and the Linn Collection. Products that are so pretty and enjoyable that they transform daily chores into comforting rituals. Brabantia's products are sold in 90 countries. Brabantia employs 1,000 employees worldwide.
About Lékué
Lékué was founded in 1980 in Barcelona. Lékué offers food enjoyment products that make simple, healthy and delicious cooking easier. Lékué wants to motivate people to eat better and share a healthy lifestyle. Lékué products are available in the microwave cooking, baking, cooking and storage and 'on-the-go' categories. They are sold worldwide in 70 countries. Lékué employs approx. 100 people in its Barcelona office and warehouse and its Suzhou (China) factory.
The companies had a combined turnover of 161 million euros in 2020.
For questions or interviews:
Brabantia NL
Liselore Stuut
Tel. +31 (0)6-12112908
Email: [email protected]