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About us.

"It's the little things in life that make the difference. We believe in that. A sweet gesture, a moment between people or just for yourself, in the garden or on the sofa. It is the thinking behind everything we do. At Brabantia, we make household products that are just that little bit more beautiful, enjoyable and sustainable. Made with an eye for detail and an eye for people and our world. So that you can enjoy the things life is really about."


Tijn, CEO Brabantia

"100 years ago we began 
to design products for the way you live and love today."


Designed for living, since 1919.

Cherish your roots.

Brabantia can be found all over the world. We have offices and production facilities from Austria to the U.S., and from China to Finland. But our roots are in the Netherlands, in the province of Brabant to be precise. That is where, in 1919, great-grandfather Van Elderen produced his first milk cans and jugs. We crafted our first pedal bins in 1952, and our iconic 'Patrice' pattern dates back to 1969. Now, the fourth generation is at the helm of our family business, and our Dutch Design has earned a place in the homes and hearts of millions worldwide.

Sustainable by nature.

We love our planet as much as you do. That’s why we design recyclability into all our products. We began recycling before the word was even coined, transforming tins for condensed milk into new cups in the 1940s. Today, our products help you play your part for the planet too. From kitchen tools with double functions to waste bins designed for separating waste, drying racks and rotary dryers for natural drying, jars that prevent food waste, and even smart ironing board covers for more effective ironing. On top of that, we support both big and small initiatives that make the world more beautiful.

Read our impact report.


We love our products, but we love people more! Within the big Brabantia family, we care for each other, for our buyers, and for the next generations. We want to learn, work, and have fun together—all 1,000 of us. We make mistakes, get it wrong, and enjoy the journey. Advanced, surprising, conscientious, reliable, and flexible are the values we share. Together, we can make the world even more beautiful.