How does it sound when you mix a family business with Dutch Design? Like this! Discover our new sonic branding.
Recently, Brabantia has found its own sound. A piece of music that is completely unique and tailored to our brand. Even better: our sonic branding is created using our own products. In this video you can see how it’s done!
Typically Brabantia
Not only did we use our own products in our music, you can also hear our brand values in it: Pleasurable has been translated into uptempo, Beautiful into harmonious and warm. Sustainable was a bit more difficult to translate, but the products we upcycled into musical instruments were of course put to good use! This way, we have our own sound that fits our character, and that everyone can recognise us by.
Music with a waste bin, kitchen timer and an ironing board
For our 'brand sound' we’ve used items that have a seriously satisfying sound: waste bins, ironing boards, a kitchen timer and so on. Fun fact: not only did our products participate, but a family member of the 5th generation van Elderen also helped with writing the song.
Audiologo
In about 3 months, the team created a super catchy tune. All snippets can be used separately, from a few seconds to up to 2 minutes for our videos or commercials. The creative team also created an audiologo – our logo translated into sound, to end each expression with. This super catchy series of notes could almost serve as the dictionary definition of an 'earworm'. It is cheerful. It is clear. It is simple. It's catchy, you can sing it or whistle it and it can be used anywhere in the world. And you can play it in all kinds of styles and with all kinds of instruments. In short, we love it.
