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Brabantia privacy statement

Privacy-sensitive data or personal details are processed via the Brabantia Website. Brabantia values cautious handling of personal data. We then also carefully process and secure personal data.

During our processing, we comply with the requirements specified by the privacy legislation. This means, among others that: 

  • we must clearly specify the purpose for which we process the personal data. We do that via this privacy statement;
  • we limit our collection of personal data to only the personal data necessary for the processing and legal purposes;
  • we first ask for your express consent to process your personal data when we require your consent to do this. You may always withdraw the consent you gave;
  • we take suitable technical and organisational security measures to protect your personal data and that we also require this from parties who process personal data on our instruction;
  • we respect your right to request to view, edit or delete your personal data;
  • we instruct our employees to handle your personal data with care.

Brabantia is responsible for the data processing. In this privacy statement, we explain which personal details we collect and use and for which purpose. We advise you to read this carefully.

This privacy statement was last reviewed on 09-11-2022

Use of personal data

By using our website, we receive some of your data. This could be personal data. We store and only use the personal data that you supply directly, in the framework of the service requested by you, or that is clearly given to us to be processed.

We use the following data for the purposes specified in this privacy statement:

  • Name Address City (NAW) data
  • Telephone number
  • Billing address
  • Email address
  • Gender
  • Your nickname
  • Date of birth
  • IP address 


At certain parts on our website, you must first register. After registration we store the personal data shared by you via the user name you chose. We store this information so that you do not have to re-enter it every time and so that we can contact you in the framework of the execution of the agreement.

We will not share this data that is linked to your user name with third parties, unless this is necessary in the framework of the execution of the agreement that you conclude with us, or if this is legally required. In case of alleged fraud or abuse of our website and services, we will be required to share your personal data with the competent authorities.

Portal access

Via our portal you will gain access to an administrative environment where you can set, report and change your details.

Processing the order

When you place an order with us, we use your personal data to process the order. If that is necessary for the proper processing, we will also supply your personal data to third parties. Read more about this further in this privacy statement.


If you want to you may, apart from the information on our website, also be informed about our new products and services or participate in market research:

  • via e-mail;
  • via social media.

Contact form, e-mail and chatbot

Through our website, we offer the opportunity to contact us through a contact form and a chatbot, where you will be asked to fill in various details to handle your query. You decide which data to provide in the process. 

We will store the data you share with us via the contact form or via e-mail for as long as you are an active customer with us. The data you share in the chat conversation with the chatbot, will be stored for as long as the chat conversation with the chatbot lasts. In case the conversation with the chatbot calls for further follow-up, your data will be kept as long as you are an active customer with us.


We offer a newsletter through which we strive to inform interested parties about our products and/or services. All newsletters include a link you can use to unsubscribe. Your e-mail address will only be added to the list of subscribers with your explicit consent.


When using our website, the reviews you give are published so that they are visible to everyone on the internet. It is possible that you can be traced this way. On request, we will anonymise the information that is published.

Disclosure to third parties

We may disclose your data to our partners who are involved with the execution of the agreement, such as processing your orders. 

These partners are situated in the EU, in countries declared adequate by the EU or we made strict arrangements with them to comply with the European privacy rules.


Our website uses cookies. Cookies are also used by third parties engaged by us.

When you visit our website for the first time, you will receive a message that explains why and what cookies are used for. If you continue to use our website, we assume that you consent to this use of cookies. You are welcome to disallow cookies in your browser. Take into account that it is possible that our website will then not work at its best.

We made arrangements with third parties that place cookies about the use of cookies and applications. However, we do not have full control over what the suppliers of these applications do with the cookies when they read it. For more information about these applications and how they deal with cookies, please refer to the privacy statements of these parties (take note: this could change regularly). A detailed statement about the cookies used by Brabantia is available on the website:

Google Analytics

We use Google Analytics to keep a record of how visitors use our website. We concluded a processing agreement with Google to make arrangements about how our data will be used. Further, we did not give Google permission to use the Analytics information obtained for other Google service, finally we anonymise the IP addresses.


We take safety measures to limit the abuse and unauthorised access to personal data. In particular, we take the following measures:

  • for example, access to personal data is denied to sales and logistics employees via a username and password;
  • we take physical measures to control access to the systems where personal data is saved;
  • we use secure connections (Secure Sockets Layer or SSL) to secure all information between you and our website when you enter personal data;
  • we keep logs of all requests for personal data.

Storage term

The personal data described above is stored for as long as it is necessary to process your orders, including the guarantee. The data is deleted, unless there is a legal obligation that requires that it must be kept longer (such as the fiscal obligation to keep payment data for longer or to prevent fraud). 

Third party websites

These privacy statements are not applicable to third parties websites that are connected to our website via links. We cannot guarantee that these third parties will deal with your personal data in a reliable and safe manner. We recommend that you read the privacy statement of these websites before using these websites.

Amendment of this privacy statement

We retain the right to make changes to this privacy statement. We recommend that you regularly consult this privacy statement so that you are up to date with these changes.

Rights to have access to insight, change or delete your data

For questions about our privacy policy or questions about insight into and changes in (or removal of) your personal data, please contact the privacy department via the information below. Your queries should be in English and/or Dutch. Requests in your local language can be directed to the Brabantia branch in your region. These branches are available on the Brabantia website. 

You may also send a request to the privacy department to view, edit or delete your data that we use with your consent. You may also submit a request to ask for a data export, or give reasons why you want to restrict our processing of the personal data. You may also request, obtain and view the data summary in your local language at our closest branch of choice. In order to prevent that information is given to the wrong person, we will ask you to properly identify yourself during your visit. The Brabantia privacy department strives to complete your request within one month. If this cannot be realised, you will receive an explanation of the reasons for the extension within one month. Changes and removal of data is only performed if this is not in contrast to the law. 

When it concerns insight into personal data linked to a cookie, you must also send a copy of the relevant cookie. You will find this in the settings of your browser. If the data is incorrect, you may ask us to change or delete the data.

Personal Data Authority

Naturally we will help you further if you have complaints about the processing of your personal data. Based on the privacy legislation you are also entitled to submit a complaint with the Dutch Personal data authority or with the court. The address of the Personal data authority is: Postbus 93374, 2509 AJ Den Haag, Nederland.


We love your image, video or other content and know others will benefit from experiencing it. As you consider allowing us to publish your content, we want to make sure you know exactly how we intend to use it.
You can provide your permission for Brabantia to use your content by replying to our social media post (e.g. Instagram, Twitter or other) with #BrabantiaOK or by uploading the content directly. By providing your permission, you represent and warrant that you own the content (avatar, text, profile, images and videos) and there are no other entities with ownership claims over it. You grant Brabantia a non-exclusive and non-revocable commercial right to reproduce the content in any form (including, but not limited to, video, internet posting, reproduction, display, email, publication, and distribution), either through our own services or services provided by third parties, throughout the world in any medium now known or later developed and without restriction or limitation. You agree that your content may be used by Brabantia or by others under Brabantia’s direction to create derivative works either alone or in conjunction with sketches, cartoons, captions, films, art work, textural matter or other photographs. While Brabantia will make commercially reasonable efforts to give you credit for your content and provide a link back to your content or account, you agree that such credit is not mandatory and your permission for us to use your content is not contingent upon such credit being given.
You waive any right to inspect and/or approve the finished work incorporating the content or the advertising copy that may be used in connection therewith or the use of which said finished work may be applied. Further, you waive any claims to royalties with regards to your content or our finished work.
Last, you agree that if any provision, or any portion of any provision, contained herein is determined to be invalid under any statute or rule of law, then it shall, to that extent alone, be deemed omitted, and the remainder of this Permission to Use Content Agreement shall remain in full force and effect. This Permission to Use Content Agreement shall be governed by the laws of the state of New York.
If you don’t agree to these terms, we completely understand and no further action is required. We are thrilled to see Brabantia as a part of your page and look forward to seeing any new content you post as well.

Contactgegevens Brabantia Privacy Afdeling

Privacy department 
Leenderweg 182
5555CJ Valkenswaard
+31 (0)40-2282222