Right now we are partnering with suppliers to increase our use of chemicals that are as safe as possible for humans and the environment. We have already reached 98% but we aim for 100% healthy materials as soon as possible.

This is one of our most ambitious targets. Many of our plastic parts are already made from post-production recycled material. But we intend to expand this by using more aluminium, bio plastics, FSC wood and good cotton.

We intend to make all our products 100% recyclable in the future. Designing recyclability into all our products and choosing materials that can be recycled more efficiently is an ongoing effort. The good news is that we are already at 98% recyclable, of which 50% can be used to make new high-quality products. But there is still some work to do to reach the magic 100%.

Making smart energy choices is an ongoing process and we are taking steps to move towards 100% renewable energy in the future. The addition of more solar panels and choosing for suppliers of renewable energy will not only make us more self-sufficient, but more sustainable too.

Our goal is to have all our wastewater clean enough to put back into the system where it can then be processed into drinking water. We’re doing great with a 99% clean water level. Let’s keep working to make it 100%.

At the moment ca. 93% of our waste is recycled. We’re aiming to recycle all the wood, plastic, metal, water, paper and cotton waste from our production. How? By working on smarter waste separation and collaboration with our suppliers to eliminate waste altogether.


Call it a purpose, a mission or even a compulsion. Whatever words you choose, it’s a real thing. Caring for others and the environment, caring for the earth that nurtures us, the air we breathe and the water that helps us flourish. We’re not perfect, but we’re all responsible and we all have a part to play. Some small, some big. It’s in everything we do and always has been. We create products where beauty meets sustainability. And right now, it’s more important than ever. Why? Because there’s no longer a choice between profit or planet. We’re entering a period in time where all of us have the chance to make a difference. With every action we take, with every decision we make. That’s why we’re choosing to leave the next generation a legacy, not a mess. We’re making the move to 100% circular design by 2035. How about you?


More than a 1000 article numbers have been awarded a Cradle-to-Cradle Bronze certificate. But in order to maintain these C2C high standards, we need to continuously improve our products on key sustainable points. It keeps us sharp in our continuing effort to add more sustainability and circularity in our products.



We are actively working towards a better world. Because we care about the impact of our products on people and the natural environment, we support initiatives that contribute to a more sustainable planet.


We have to work together towards a more beautiful world. We love to design products that are both helpful in your housekeeping, and in achieving a more sustainable lifestyle. Thus, we not only offer a smart solution for you, but also for the planet. 

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