100 years, 100 stories

Interior design brand Brabantia celebrates its 100th birthday in 2019. Since 1919, the smart and sustainable products and pretty prints have made millions of homes and lives more beautiful. Have a story to share? The household brand is now looking for 100 personal memories about its products. Join the party; share your story at brabantia.com/100.

100 years, 100 stories

Brabantia aims to make lives and homes more beautiful. The smart and high-quality homeware products have found their way into millions of homes and hearts worldwide. And after all that time they are probably part of some fond memories too. To celebrate its 100th birthday, Brabantia is looking for 100 stories about the brand and its products. So, do you still think about the happy times you spent as a kid in your tent made with the drying rack? Remember the first baby clothes you ironed on your Brabantia ironing board? Or do you have a story about the joy your favorite Brabantia item brings? Share it at brabantia.com/100.

A century of Dutch Design

Brabantia started in 1919 as Van Elderen & Co in Aalst Netherlands and began by producing milk cans, jugs, sieves and funnels. Over the years, Brabantia has grown into a global interior design brand, renowned for bringing smart and stylish design to kitchen and homeware. The first range of step cans were made in 1955. Another landmark was the launch of the iconic ‘Patrice’ pattern in 1969, whilst the famous plastic corkscrew dates back to 1985. Modern-day favorites are the unique Bo Touch Top Trash Can and the Linn Collection for styling up your laundry. Products that are so delightful, they turn daily chores into cherished rituals.

Notes to Editor:


In 2019, Dutch interior design brand Brabantia celebrates its 100th anniversary. Great-grandfather Van Elderen produced his first milk cans and jugs in his small factory in Brabant in 1919. Little did he know that he was laying the foundation for an internationally loved household brand. In those 100 years Brabantia has won a special place in the homes and hearts of millions. With products that are so delightful, they turn daily chores into cherished rituals. And because they are stylish, well made and designed to be recycled, you can love using them as long as you want – without feeling guilty when you finally let them go. That’s ‘Designed for Living’.


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