Interior Design brand Brabantia is launching its new international brand campaign: 'It's the little things'. With this new feel-good campaign, the family-owned business wants to start a movement towards a more conscious and sustainable life at home. The campaign shows that it is the little things in life that can be of great value.
'It's the little things' taps into the growing trend of 'conscious consumerism': We seem to be becoming more and more aware that life is not about bigger, faster, stronger. We want to relax, treat the world with respect and be grateful for the things we have. Because that is ultimately what life is all about; the little things.
“We believe that the little things in life are incredibly valuable and can make a difference. This is also reflected in our products. Often it is the little things that make the difference in design or functionality too. In this new international campaign, we want to inspire consumers to create a more beautiful, pleasurable and sustainable home together.”
Mark Voncken, Chief Marketing & Innovation Officer, Brabantia.
The campaign will go live in the Netherlands and Belgium from March 6 and will then be visible in France, the United Kingdom, Spain and Germany.
- 6 Mar 2023
- 1 min.