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Pretty in pink

Limited edition pink rotary dryer by Brabantia

Drying your laundry outdoors is better for the planet, saves you money and you get that lovely fresh scent for free. And Brabantia’s new blossom pink rotary makes drying naturally not just a breeze, but beautiful too! The Lift-O-Matic 50m rotary dryer in Spring Pink is a limited edition. So you’d better be quick to get your hands on this instant mood lifter!

Love the Lift-O-Matic
Brabantia takes a load off your shoulders with the Brabantia Lift-O-Matic 50m, a rotary dryer that lets you hang your washing without excessive lifting. Just set the dryer to your ideal working height (anywhere between 129 to 187 cm) and spin it around. This robust rotary dryer is fitted with up 50 metres of extra quality, UV-resistant non-slip washing lines that are always taut. It has an eye at the end of each arm for clothes hangers and a sturdy hanging loop for easy storage. And now it is available in a limited-edition Spring Pink too, complete with Ground Spike, Cover, Peg Bag and Pegs!

Pink outside, green inside
No matter its pink colour, this Brabantia rotary dryer is very green. And not only because it is produced sustainably. Drying your laundry outdoors is better for the planet and your laundry, saves you money and you get that lovely fresh air scent for free. And did you know keeping your clothes out of the tumble dryer extends their life? Bonus: Sun and wind are doing some great work in removing creases in your clothing. And by buying this Brabantia rotary dryer, you help support WeForest to fulfil its mission – restoring forests for climate, people, and planet. Together with WeForest, Brabantia has planted more than 2,6 million trees so far!

Limited Edition
This limited edition Spring Pink Lift-O-Matic 50m rotary dryer complete with Ground Spike, Cover, Peg Bag and Pegs can be bought from (online) leading retailers. It has a 5-year Brabantia guarantee. For details, please contact our sales department or visit Brabantia’s website

Notes to Editor:
From modest beginnings back in 1919, Brabantia has grown into a global interior design brand, renowned for bringing smart and stylish design to kitchen and homeware. Brabantia aims to enrich the quality of life and living for all our consumers, making sure that no matter what they’re doing around the home, they’ll love doing it even more with cleverly designed products. Products that make daily chores a pleasure, and that they can enjoy every day, for as long as they want. That’s ‘Designed for living’ 


Rallying the global tree planting movement, WeForest is an international non-profit organization dedicated to sustainable re-forestation. All over Africa, WeForest contributes to replanting the native forest and reverse the decline in biodiversity, whilst promoting a sustainable local economy. This way, WeForest protects vulnerable regions from further degradation and impacts of climate change.