- 10 Dec 2021
- 2 min.
Brabantia's receives first Cradle-to-Cradle® certificates at Silver level.
Brabantia's StepUp Pedal Bins and Sort & Go Waste Bins are now Cradle-to-Cradle® certified at Silver level. The Cradle-to-Cradle Products Innovation Institute assesses products on material quality, material reuse, the use of renewable energy and CO2 management, water management and fairness. Over 1,000 Brabantia products have already received the Cradle-to-Cradle certificate at Bronze level. Receiving these first Silver level certificates is the next step towards Brabantia's objective: 100% circular design by 2035.
StepUp: the next step in recycling
The StepUp Pedal Bins are made from 91% recycled plastic consumer waste from Dutch households. The bins are 99% recyclable and made for waste recycling, with a click-on label holder with free labels to set up your own personal recycling system. The rectangular pedal bins are space-saving, and you can easily put two or three together. StepUp Pedal Bins with Cradle-to-Cradle® Certification at Silver level will be available in stores from December 2021.
Sort your waste with Sort & Go
The Sort&Go Waste Bins are made to recycle in more ways than one. They come in different sizes and colours, so you can create your own sorting set. The rectangular bins are ideal for separating, collecting, and transporting waste. They snugly fit in any corner or against the wall, and thanks to the large handle, carrying and emptying them is a one-hand job. And after use, they are 100% recyclable.
Brabantia CEO Tijn van Elderen describes the first Cradle-to-Cradle certificates at the Silver level as a great compliment: “To maintain the high Cradle-to-Cradle score, we need to make our products more sustainable on important points. It also requires close cooperation with our suppliers because all elements of the products must be known. Regulations are also getting stricter. The fact that the StepUp Pedal Bins and the Sort & Go Waste Bins have been awarded a Cradle-to-Cradle Silver level certificate is in line with our commitment to use 100% recycled or renewable materials during production. As a family business, we want to do everything we can to leave a better world for the next generation. And of course, it is our goal to get certificates at the Silver level for more products in 2022.”
Notes to Editor:
BRABANTIA, DESIGNED FOR LIVING
Brabantia started in 1919 as Van Elderen & Co in Aalst (Brabant) with the production of milk churns, jugs, sieves and funnels. Over the years, Brabantia has grown into a worldwide and royal interior brand, known for smart, stylish, and sustainable household products. The first pedal bins were made in 1952. Another highlight was the introduction of the iconic Patrice print in 1969, followed by the famous plastic corkscrew in 1985. Contemporary favourites include the unique Bo Touch Bin and the Linn Collection. Products that make everyday tasks more enjoyable and are a stylish part of the interior.