HistoryAnd today we design products for the present, but with an eye to the future...
Brabantia was founded in 1919 by a group of
15 people in the small Dutch town of Aalst.
We’ve always been a family company that
believes in creating products that are made
with integrity by people who care about quality.
Ideas that are made to last – and designed
1919 We started as Van Elderen & Co in Aalst Netherlands and began by producing milk cans, jugs, sieves and funnels.
1930 We diversifyed into making Radio casings for Philips.
1945 After the war we helped to recycle old milk powder tins into cups. Even then we were thinking about recycling.
1950 Our founders with a selection of our hero products.
1955 A landmark moment - our first solid range of pedal bins.
1960 An example of our caring advertising.
1970 Our iconic Patrice’ pattern was launched.
1975 We introduced a high tech water cleaning system to our production.
1980 Expansion of our sales across Europe.
1985 The launch of our famous plastic corkscrew. To date, millions have been sold.
1987 We introduced ‘Solid company’ messaging to our brand.
1999 Our first waste bins featuring Touch Bin technology.
2006 The launch of the WallFix dryer.
2006 The introduction of solar power to our factories.
2011 We opened our first concept store.
2014 The launch of our new vision - Designed for living.