About us.
"It's the little things in life that make the difference. We believe in that. A sweet gesture, a moment between people or just for yourself, in the garden or on the sofa. It is the thinking behind everything we do.
At Brabantia, we make household products that are just that little bit more beautiful, enjoyable and sustainable. Made with an eye for detail and an eye for people and our world. So that you can enjoy the things life is really about."
Tijn, CEO Brabantia
"100 years ago we began
to design products for the way you live and love today."
Designed for living, since 1919.
Cherish your roots.
Brabantia can be found all over the world. We have offices and production facilities from Austria to the US, and from China to Finland. But our roots are in the Netherlands, in the province of Brabant to be precise. That is where in 1919 great-grandfather Van Elderen produced his first milk cans and jugs. We made our first pedal bins in 1952, and our iconic Patrice’ pattern dates from 1969. Now, the fourth generation is at the helm of our family business, and our Dutch Design has won a place in the homes and hearts of millions worldwide.
Sustainable by nature.
Our commitment to sustainability began long before ‘recycling’ became a trend. Back in the 1940s, we transformed condensed milk tins into cups. And you can still see this in our products today: drying racks and rotary dryers for natural drying, Fairtrade ironing board covers, and waste bins designed for separating waste.
Our goal is to be 100% circular by 2035, using safe materials, clean wastewater, renewable energy, recycled production waste, bio-based materials, and recyclable products.
Since March 2023, we have proudly carried the B Corp certification. This recognises our positive impact on people and the planet and aligns perfectly with our ambition to be fully circular by 2035.
Read our impact report.
People.
We love our products, but we love people more! Within the big Brabantia-family we care for each other, for our buyers, and for the next generations. We want to learn, work and have fun together, all 1,000 of us. We make mistakes, get it wrong, enjoy the journey. Advanced, surprising, conscientious, reliable and flexible are the values we share. Together we can make the world even more beautiful.