Brabantia was founded in 1919 by a group of 15 people in the small Dutch town of Aalst. We’ve always been a family company that believes in creating products that are made with integrity by people who care about quality. Ideas that are made to last – and designed for living.
1919 We started as Van Elderen & Co in Aalst Netherlands and began by producing milk cans, jugs, sieves and funnels.
1930 We diversified into making radio casings for Philips.
1945 After the war we helped to recycle old 'condensed milk' tins into cups. Even then we were thinking about recycling.
1950 Our founders with a selection of our hero products.
1952 A landmark moment - our first solid range of pedal bins.
1960 An example of our caring advertising.
1969 Our iconic 'Patrice' pattern was launched.
1985 The launch of our famous plastic corkscrew. To date, millions have been sold.
1999 Our first waste bins featuring Touch Bin technology.
2006 The launch of the WallFix dryer.
2014 The launch of our new vision - Designed for living.
2014 Our first Cradle to Cradle cerfiticate.
2015 We love our planet! Brabantia becomes official partner of WeForest, The Ocean Cleanup and Plastic Whale.
2017 The launch of Bo Touch Bin.
2018 Acquired brand label DutchDeluxes.
2019 Brabantia celebrates - the 100 year anniversary!