Centenarian celebrates by relaunching iconic Patrice print
Interior design brand Brabantia celebrates its 100th birthday in 2019 with the relaunch of the iconic Patrice print. The 1969 flower print blooms this spring on the most successful products of today. Like the Bo Touch Bin 11+23L, the newIcon 30L Pedal Bin, a Roll top Bread Bin and of course a 1.4L Canister.
A century of Dutch Design
Brabantia started in 1919 as Van Elderen & Co in Aalst Netherlands and began by producing milk cans, jugs, sieves and funnels. Over the years, Brabantia has grown into a global interior design brand, renowned for bringing smart and stylish design to kitchen and homeware. Products that are so delightful, they turn daily chores into cherished rituals and have found their way into millions of homes and hearts worldwide.
Everybody loves Patrice
Brabantia first introduced the timeless Patrice print, created by Patricia van Uden, in 1969. The design became a seventies icon, with brown and cyclamen flowers on an orange backdrop. The original flowers were hand cut from paper, giving the design that unique and rare artisan touch. Patrice is one of the most loved designs ever – 5,000,000 Patrice pedal bins alone were sold in the 10 years the print was produced! A great success and an inspiration to many designers over the years.
Tijn van Elderen, CEO “What better way to celebrate 100 years of Brabantia than with this successful décor of powerful flowers?”
Live bold, live retro
The iconic Patrice flower print springs back to life on the most successful products of today. Amongst them two bestseller bins: the Pedal Bin newIcon 30L with its slightly retro look, but modern-day comfort and sustainability, and of course the Bo Touch Bin 11+23L. This unique bin on its high legs is rapidly turning into the next Brabantia supermodel. Also dressed in Patrice are the Roll Top Bread Bin and of course a 1.4L Canister. You get a 10-year guarantee on all of them.
The new Patrice collection will be available at the start of April at leading retailers, including high street department stores, superstores and quality independent kitchen and homeware specialists. For details, please contact our sales department or visit the Brabantia website at www.brabantia.com
Notes to Editor:
BRABANTIA CELEBRATES 100 YEARS
In 2019, Dutch interior design brand Brabantia celebrates its 100th anniversary. Great-grandfather Van Elderen produced his first milk cans and jugs in his small factory in Brabant in 1919. Little did he know that he was laying the foundation for an internationally loved household brand. In those 100 years Brabantia has won a special place in the homes and hearts of millions, with products that are so delightful they turn daily chores into cherished rituals. And because they are stylish, well made and designed to be recycled, you can love using them as long as you want – without feeling guilty when you finally let them go. That’s ‘Designed for Living’.
www.brabantia.com/press
